I’m a graphic designer, therefore I’m a coffee addict. I wasn’t always, but I’ve become one in the last few years. I’ve gotten a bit snootier and prefer the fancy pants blends of small roasters over the corporate conglomerates, I grind my beans fresh for each cup and I can’t stomach the cheap stuff. But, I do love me some Starbucks on occasion. Nothing beats the rich deliciousness of a peppermint mocha. What I love even more about the green mermaid, though, is the innovative packaging design and great branding behind the corporate giant.
Whether you’re a fan or not or you think they’re evil for pushing out all the neighborhood shops, Starbucks is responsible for some seriously awesome packaging design and runaway brand success.
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